We are attending NAFSA 2019, the most important Higher Education Partnership Fair worldwide
14 June, 2019
Proyecto Rewind contra el odio en redes sociales
The ‘Rewind’ project, international finalist of the competition ‘Peer to Peer: Facebook Global Digital Challenge’
1 July, 2019
We are attending NAFSA 2019, the most important Higher Education Partnership Fair worldwide
14 June, 2019
Proyecto Rewind contra el odio en redes sociales
The ‘Rewind’ project, international finalist of the competition ‘Peer to Peer: Facebook Global Digital Challenge’
1 July, 2019

Female athletes, prime actors of #Visibles, the transmedia project of CEU Cardenal Herrera

Over one hundred students of the second year of Journalism and Audiovisual Communication of Universidad CEU Cardenal Herrera have been part of the transmedia project #Visibles, with women’s sport as the central theme. It is an innovative proposal where collaborative work has great relevance and which main objective is to promote gender equality. In addition, students face real life professional situations from the outset of their career.

#Visibles has counted on the presence of professional athletes, sports companies and journalists. Clubs such as the Valencia CF, Valencia Basket and Levante UD and the Municipal Sports Foundation of Valencia have also collaborated offering their installations for the recordings. Álvaro Álvarez Ricciardelli, BBC video-journalist has given students a practical workshop by conference call.

Transmedia and values learning

The aim of this initiative is on the one hand, the active and practical learning on the preparation of audiovisual contents for different platforms. The proposal is embedded within the transmedia storytelling so popular in the sector, so topics have been approached from radio, television, web and social networks. 

On the other, professors have wanted to educate the communicators of the future on the importance and need to give visibility to the accomplishments of women athletes and to promote gender equality in sports reporting.

With these objectives in mind the project has unfolded in four different subjects. Students of both degrees have worked jointly to produce, document, script, create and edit over 30 videos with fifteen women elite athletes as main characters. Among them the Paralympic judoka Mónica Merenciano, the players of the Levante UD Ivana Andrés and Estefanía Banini, the players of the Valencia Basket Meiya Tirera and Anna Gómez and the players of the Valencia CF Yanana Aedo, Gio Carreras and Andrea Esteban. Also, the ex-player of the Levante UD and Valencia CF Tere SauriArtemi Gavezou-Castro, Olympic silver medal in Rio 2016 with the rhythmic gymnastics team, Merche Peris, Europe champion and Olympic swimmer in Pekin 2008, Susana Pareja, ex handball player and Olympic diploma in Athens 2004, Natalia Morskova, ex handball player medallist in Seoul and Barcelona and Estefanía Almela, Spain champion of Taekwondo and coach. Moreover we have counted on the experience of the women football coach, Alfonso Matamoros.

The Faculty of Journalism and Audiovisual Communication wishes to emphasise a value-based education as well as the development of technical skills and competences. #Visibles has allowed our future communication professionals to be aware of the importance of equality in sports and in sports information. Women athletes have also expressed the importance of the effort and personal growth.

A highly satisfactory innovative project

Students are highly satisfied both with the process and with the outcome of the project. They point out the importance of practical learning so very oriented to their professional future. In addition to the sponsor of #Visibles, Professor Elvira Canós (Audiovisual Theory and Technique), the project has also involved professors of Journalism and Audiovisual Communication of CEU Àngels Álvarez (Radiophonic Theory and Technique), Gemma Sanchís (Image Recording and Registry) and Manolo Millán (Photography and Lighting Direction). Works have been published in Visibilitas.