96% employability rate of graduates
14 June, 2023
University studies are key to employability: five years after graduating, 90% of graduates are employed
22 June, 2023
The market research consultancy Sociograph and Universidad CEU San Pablo have reached a collaboration agreement to create a teaching space with the mission of developing abilities and skills among students to match the demands of the labour market. Under the name Aula Sociograph-CEU, both entities will join forces to attract talent and promote new projects adapted to student profiles.
During the inauguration, Sociograph’s Director of Operations, Elena Martín Guerra, gave a first session on the importance of neuromarketing, an innovation that allows us to understand people’s interest and attention to products or services, which represents an improvement in market analysis. Both the University and the neuroscientific consultancy firm will organise training and evaluation sessions in this field, and will set up innovation and entrepreneurship spaces for the resolution of different challenges and events.
About Sochiograph
Sociograph is a Marketing Science consultancy specialising in the scientific understanding of conscious and unconscious consumer reactions. It offers a service based on neuroscientific technology and qualitative and quantitative techniques. It also provides assistance with a large volume of data combinations (Big Data) thanks to the hundreds of cases analysed in real environments.
CEU-Business Classrooms
The University is creating an authentic university-business ecosystem through teaching spaces, where joint projects between the professional and academic worlds are promoted and encouraged. This project, which began this academic year, is being implemented in all faculties and enables students to receive complementary training while taking their first steps in the labour market.
