Studying Digital Marketing at CEU and UCLA University

The Faculty of Arts and Communication Sciences of Universidad CEU San Pablo has received the visit of professor Beverly Macy from UCLA University. The purpose of her stay has been to finish teaching in person the module ‘Brand Management’ that students have been doing online for the last weeks. Classes counted also with the participation of the alumni, Julia Abad, of the program UCLA-CEU, assistant to the American professor during her stay at UCLA and with the invited professor Michela Gilli, who gave a session on Brand Management in luxury brands. Thirty eight students had carried out previous works under the supervision of Professor Macy and sessions were partially devoted to oral presentations.

This module is one of the three, Digital Marketing students complete before moving to L.A.: Academic Writing, Brand Management and Digital Marketing which prepare them to streamline their stay at the US University. It is expected that the next year will start the first module of the program Film and TV Development, also in collaboration with UCLA University.

Program with UCLA University

The program Digital Media & Strategic Communications – CEU-UCLA Extension Program- is taught by professors of the University of California of Los Angeles (UCLA) and is addressed to students of the Faculty of Arts and Communication Sciences who wish to master the latest trends in Digital Strategic Communication and Marketing at an international level.

At the end of the program the student obtains an official certificate: “Marketing Certificate” and the certificate of the program: “Digital Media & Strategic Communication” issued by UCLA Extension.

UCLA University

UCLA is the top 1 public university in the US in 2023 as per the ranking of the best Universities by U.S. News & World Report, and no. 9 among the 100 first Universities worldwide in the Times Higher Education World Reputation Rankings. It combines the learning environment of a public university with the endless opportunities of a world-class university. Located at the beautiful Westwood district, a few minutes away from Hollywood and from LA city centre, this University offers everything students need to reach their full potential.

UCLA Extension

Within UCLA University we find the centre UCLA Extension. With over 84,000 students enrolled each year, UCLA Extension is one of the biggest continued education university programs worldwide. It is conceived for the society in general to benefit from academic synergies, research and resources offered by UCLA University. Students will enjoy an international education at the campus of UCLA University.

For further information on the program Digital Media & Strategic Communications click here .